Branding + Creative Direction for Growing Businesses
I work as an external brand partner, helping companies build, refine, and maintain strong, recognizable identities as they grow.
Ongoing Creative Direction and Brand Management
Brand direction means guiding how a brand is positioned, expressed, and refined over time, so every piece, from packaging to websites to print, feels unified, purposeful, and unmistakably yours.
Rather than treating design as isolated deliverables, I work within a broader brand context. This allows decisions to build on one another, keeps the identity strong and consistent, and helps the brand evolve with clarity as needs change.
I support brands through both focused projects and ongoing creative direction, depending on what best fits the stage and structure of the business.
These services represent the primary ways a brand is expressed across real-world materials, supported by a cohesive visual system and guided by expert creative direction.
Brand Applications
Ongoing Brand Management
For businesses that need consistent creative oversight, brand management provides structured, ongoing guidance and support.
This approach maintains continuity across materials, simplifies execution, and allows brand decisions to evolve without starting over each time.
About Rylew Design Co.
Rylew Design Co. is the independent studio practice of Ryan Lewis. With nearly two decades of experience, I partner with businesses across industries to provide thoughtful brand direction, steady guidance, and long-term creative support.
Start the Conversation
If you’re considering brand work and want to understand what approach makes sense, a conversation is the best place to begin.
If you have a specific project in mind, you can make a project-based inquiry >