In 2018 I was emailed by a man out of Nottingham, England who was finding great success in his health through the consumption of fresh juices in combination with his yoga and martial arts training. He naturally began selling his juices to his fellow trainees, and so decided to start his own cold-pressed juice company marketed to this clientele.

We began working together on branding for the company which he decided to call Earthstrong Juicery, based on a concept of man in harmony with nature to reach his full potential. The main challenge with the branding was to create something that worked for sort of polarized communities, one being the rather feminine yoga culture and the other quite masculine MMA scene. I also felt it was important to give a nod to old England being that they were based in the classical town of Nottingham.

We produced a versatile logo that sort of transformed from an Earth-dominant symbol to a man-focused icon, so we could split our branding effectively.

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